Number of Positions: 2

Internship Type: Internship
Function: Digital Marketing | Growth | Product Commercialisation
Organisation: OMNeXa
Work Mode: Remote / Hybrid
Duration: 3–6 months

About the Internship:

We are looking for two enthusiastic Digital Marketing Interns who would like to gain hands-on experience in taking digital products from development toward market adoption and commercialisation.

The interns will work closely with the founder and product team on real digital products and will contribute to their go-to-market journey — from identifying target customers and creating market awareness to running digital campaigns, generating leads, analysing engagement, and collecting market feedback.

This is not intended to be only a social-media-posting internship. The objective is to give students practical exposure to how an early-stage technology product is positioned, launched, marketed, tested and progressively converted into a commercially viable offering.

Key Roles & Responsibilities:

- Digital Marketing Strategy
- Support the development of digital marketing and go-to-market strategies for different products.
- Understand each product's target audience, problem statement and value proposition.
- Research potential customer segments, competitors and market trends.
- Help identify the most effective digital channels for reaching prospective users and customers.

- Social Media Marketing
- Plan and manage product-focused content across platforms such as:

- LinkedIn
- Instagram
- Facebook
- X
- YouTube and other relevant channels

- Develop weekly and monthly social-media content calendars.
- Create posts, short-form content, campaign ideas, product stories and user-focused communication.
- Track engagement and recommend improvements based on performance.
- Product Launch & Commercialisation
- Support the launch of new digital products and features.
- Assist in defining:

- Target customer groups
- Product positioning
- Key marketing messages
- Customer acquisition approaches
- Initial go-to-market campaigns

- Help convert early product prototypes into propositions that can be clearly communicated to potential users and customers.
- Lead Generation & Outreach

- Identify prospective customers, institutions, businesses and partners relevant to individual products.
- Build and maintain structured prospect databases.
- Support LinkedIn, email and other digital outreach campaigns.
- Assist with campaign follow-ups and lead tracking.
- Help evaluate which customer segments demonstrate the strongest commercial interest.

- Content Creation
- Create marketing content including:

- Product descriptions
- Social-media posts
- Blogs and articles
- Marketing presentations
- Short videos/reels
- Email campaigns
- Product launch material





- Work with AI-enabled tools to accelerate content development while ensuring that the final communication remains accurate, professional and human-reviewed.
- SEO & Online Visibility

- Conduct keyword and competitor research.
- Support Search Engine Optimisation (SEO) for product websites.
- Help improve website titles, descriptions, product pages and content.
- Explore emerging approaches including Answer Engine Optimisation (AEO) and AI-search discoverability.

- Campaign Management
- Assist in creating and running organic and, where appropriate, paid digital campaigns.
- Develop campaign objectives and target audiences.
- Track campaign performance including:

- Reach
- Engagement
- Website traffic
- Registrations
- Leads
- Conversion rates

- Recommend changes based on data rather than only impressions or follower counts.
- Market & Competitor Research

- Research competing products and emerging market trends.
- Compare features, positioning, pricing models and marketing approaches.
- Identify possible gaps or opportunities that can improve product positioning.
- Provide concise market-insight reports to support product decisions.

- Customer & User Feedback

- Help gather feedback from early users, students, institutions, businesses and other relevant stakeholders.
- Identify recurring customer questions, pain points and objections.
- Work with the product team to translate market feedback into possible product improvements.

- Marketing Analytics & Reporting

- Maintain simple dashboards for marketing and growth activities.
- Analyse performance using tools such as Google Analytics, social-media analytics and campaign dashboards.

- Prepare weekly updates covering:

- Activities completed
- Campaign performance
- Leads generated
- User growth
- Key learnings
- Recommended next actions

Requirements:

Essential:

- Currently pursuing or recently completed a degree/diploma in:
- Marketing
- Digital Marketing
- Business
- Communications
- Media
- Entrepreneurship
- Management
- or a related discipline.

- Basic understanding of digital marketing concepts.
- Comfortable using major social-media platforms.
- Good written and verbal communication skills.
- Ability to research independently and present findings clearly.
- Comfortable working in a fast-moving startup/entrepreneurial environment.
- Curious about technology, AI and digital products.
- Willingness to experiment, measure results and learn from outcomes.

Preferred Skills:





Knowledge or practical exposure to some of the following would be advantageous:

- Canva or similar design tools
- LinkedIn marketing
- Instagram marketing
- Meta Business Suite
- Google Analytics
- Google Ads
- Meta Ads
- SEO
- Keyword research
- Email marketing
- CRM or lead-management tools
- Video/reel creation
- ChatGPT and other generative-AI tools
- Basic website/CMS management
- Excel or Google Sheets for marketing analytics

Previous internship experience is helpful but not mandatory . Candidates who can demonstrate personal projects, college campaigns, social-media work, content creation, entrepreneurship or other evidence of initiative are encouraged to apply.

What We Are Looking For:

We are particularly interested in students who:

- Think beyond simply creating social-media posts.
- Are interested in understanding why customers would use or pay for a product.
- Can combine creativity with basic analytical thinking.
- Are comfortable experimenting with recent marketing ideas.
- Take ownership rather than waiting for detailed instructions for every activity.
- Can communicate professionally with prospective users and organisations.
- Have an interest in entrepreneurship and building products from an early stage.

What the Intern Will Learn:

The internship provides practical exposure to:

- Digital product commercialisation
- Product positioning
- Go-to-market strategy
- Customer acquisition
- Digital marketing
- Social-media growth
- SEO and AEO
- Lead generation
- Market research
- Marketing analytics
- Startup operations
- AI-enabled marketing
- Working directly with product development and business leadership

Interns will have the opportunity to see how an idea progresses from product development → market testing → customer feedback → growth → commercialisation .

Expected Outcomes:

During the internship, each intern will be expected to contribute toward measurable outcomes such as:

- Increased awareness of assigned products
- Growth in website and social-media traffic
- Creation of structured marketing campaigns
- Identification of prospective customers and partners
- Generation of qualified leads
- Improved SEO and digital presence
- Customer/user feedback collection
- Improved product positioning based on market evidence

The emphasis will be on learning while delivering measurable business impact .

Ideal Candidate

This internship would suit a student who wants to experience what it is like to help build and commercialise technology products rather than work only on theoretical marketing assignments.

Someone who can say:

“Give me a product, let me understand the customer, test how we should position it, take it to the market, measure the response and improve the approach.”

would be an excellent fit for this role.

📌 Digital Marketing Internship (India)
🏢 Important Business
📍 India