The Brand Panda is a Canada-based digital and technology agency helping businesses grow through digital marketing, websites, branding, and custom software solutions. We are looking for a proactive Business Development & Digital Marketing Specialist who can generate new business opportunities, connect with potential clients, and support the execution of digital marketing campaigns for both our agency and our clients.

Explore us here: www.thebrandpanda.com

Responsibilities:

Business Development & Lead Generation

- Research and identify potential clients in Canada and other target markets.
- Generate qualified leads using LinkedIn, Google, company directories, Apollo and other prospecting platforms.
- Reach out to prospects through LinkedIn, email and other professional channels.
- Identify the correct decision-makers, including business owners, marketing managers and operations managers.
- Write personalized outreach messages and follow-up sequences.
- Maintain and regularly update leads, conversations and opportunities in our CRM.
- Follow up consistently with prospects and help schedule discovery calls.
- Research industries, companies and competitors to identify new business opportunities.
- Support proposal preparation and sales follow-ups.
- Help build long-term relationships with potential clients and referral partners.

Digital Marketing

- Assist with SEO strategy and execution for client and company websites.
- Perform keyword research, competitor research and basic SEO audits.
- Manage and optimize website content.
- Assist with Google Ads, Meta Ads and LinkedIn Ads campaigns.
- Monitor campaign performance and prepare reports.




- Support social media planning and content creation.
- Create marketing copy for social media, landing pages, emails and outreach campaigns.
- Monitor Google Analytics, Search Console and other marketing platforms.
- Help improve website traffic, lead generation and conversions.
- Coordinate with designers and developers when required.

What We're Looking For

- 1-3 years of experience in business development, lead generation, digital marketing, or a similar role.
- Strong written and spoken English.
- Good understanding of LinkedIn prospecting and cold email outreach.
- Basic understanding of SEO, Google Ads, Meta Ads and social media marketing.
- Comfortable researching companies and identifying decision-makers.
- Ability to write professional and personalized outreach messages.
- Self-motivated and comfortable working remotely.
- Solid communication and follow-up skills.
- Ability to manage multiple responsibilities without constant supervision.

Preferred Skills

Experience with any of the following will be considered an advantage:

- LinkedIn Sales Navigator
- Apollo.io
- HubSpot or another CRM
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Search Console
- SEMrush / Ahrefs
- WordPress
- Canva
- Email outreach tools

What We Offer

- Full-time remote position.
- Opportunity to work directly with a Canada-based agency.
- Exposure to Canadian and international businesses.
- Hands-on experience across sales, marketing, websites and software projects.
- Performance-based incentives/commission for successfully generated business.
- Opportunity to grow into a senior Business Development or Digital Marketing role as the company expands.

📌 Business Development & Digital Marketing Specialist (Delhi)
🏢 The Brand Panda
📍 Delhi