- Manage overall sales and business operations in the assigned territory
- Achieve area-wise sales targets for fertilizers.
- Appoint, develop, and manage distributors, dealers, and retailers
- Drive product availability, visibility, and secondary sales
- Plan and execute farmer engagement programs (demo sessions, field days, village meetings)
- Guide and monitor the field sales team (Sales Officers / TSE)
- Ensure proper execution of schemes, promotions, and seasonal campaigns