Job Purpose

To lead and drive the sales and marketing strategy for Ethanol, Extra Neutral Alcohol (ENA), ensuring revenue growth, market expansion, regulatory compliance, and strong customer relationships across domestic and institutional markets.

Key Responsibilities

Sales Strategy & Business Development

- Develop and execute sales strategies for Ethanol (fuel & industrial), ENA (IMFL, pharma, cosmetic).
- Identify and develop new markets, customers, and long-term contracts (OMCs, IMFL manufacturers, bulk buyers).
- Lead pricing strategy, contract negotiations, and volume planning in line with production capacity.
- Drive revenue growth while maintaining margins and market competitiveness.

Ethanol & ENA Sales Management

- Manage ethanol sales under Government of India Ethanol Blended Petrol (EBP) program and liaise with OMCs.
- Oversee ENA sales to liquor manufacturers, pharmaceutical and industrial clients.
- Ensure compliance with excise laws, state policies, and regulatory norms.

Marketing & Market Intelligence

- Track market trends, policy changes, competitor activity, and pricing benchmarks.
- Represent the company in industry forums, trade meets, and government interactions.
- Strengthen brand positioning and long-term customer relationships.

Team Leadership & Coordination





- Lead and mentor the sales & marketing team across regions.
- Work closely with production, finance, logistics, and compliance teams for smooth order execution.
- Set targets, monitor performance, and drive accountability.

Financial & Operational Oversight

- Prepare annual sales budgets and forecasts.
- Monitor receivables, credit control, and working capital efficiency.
- Support management with MIS reports, projections, and strategic inputs.

Key Skills & Competencies

- Strong understanding of ethanol, ENA, distillery operations, and excise regulations
- Proven negotiation and key account management skills
- Strategic thinking with strong execution capability
- Leadership and team management
- Excellent communication and stakeholder management
- Commercial acumen and financial understanding

Qualification

- MBA / PGDM in Marketing, Sales, or Business Management
- Engineering / Science background preferred
- Additional certification in marketing or supply chain is an advantage

Experience

- 1520+ years of experience in sales & marketing within distillery, ethanol, alcohol, sugar, or allied industries
- Minimum 5–7 years in a senior leadership role
- Solid exposure to Ethanol Blending Program (EBP) and ENA markets preferred

📌 Sales And Marketing Manager (Bengaluru)
🏢 KARTHIK AGRO INDUSTRIES
📍 Bengaluru