JOB DESCRIPTION
Sales Engineer (Application Specialist)
Document Reference
Version
KONSPEC-HR-DOC-004-SE
1.0
Effective Date
Classification
Applies To
05 August 2026
INTERNAL USE ONLY
All Sales Engineer / Application Specialist Positions

KONSPEC Group
JD Sales Engineer (Application Specialist)
KONSPEC-HR-DOC-004-SE
SECTION 1 POSITION OVERVIEW
Job Title:
Department:
Sales Engineer
(Application Specialist)
Sales & Business
Development
Technical/Application
Support
Reports To:
Grade / Level:
[Sales Manager / Head
of Sales]
Direct Reports:
Location:
[Bangalore1, Mangalore 1,
Kerala]
Nil / [N/A]
Full-Time
Employment Type:
Date of Issue:
05 August 2026
SECTION 2 KONSPEC CONTEXT & BACKGROUND
Organisational Context
Konkan Speciality Polyproducts Private Limited (KONSPEC) is a growth-focused manufacturer of WPC (Wood Plastic
Composite) and NFC (Natural Fibre Composite) building and interior products. The Sales & Business Development function
relies on strong technical and design-led support to convert architectural specifications into confirmed orders.
Role Context
The Sales Engineer (Application Specialist) operates at the intersection of design, technical application, and sales, acting as
the bridge between the company's WPC/NFC product range and the architects, interior designers, builders, and developers
who specify it. The role holder combines technical drawing capability, material knowledge, and consultative engagement to
convert design intent into confirmed specifications and orders.
Key Stakeholders
Sales Team / Regional Sales Managers
Architects, Interior Designers, Builders & Developers
¢ R&D; and Production Teams
¢ Showroom Visitors and Walk-in Clients
¢ Marketing and Brand Communications Team
¢ Project Consultants and Contractors
SECTION 3 BUSINESS PERSPECTIVE
The Sales Engineer (Application Specialist) is a critical enabler of the company's revenue and market growth, converting design
intent into confirmed WPC/NFC specifications. Every drawing produced, every specification secured, and every project
supported by this role contributes tangibly to the company's commercial performance, brand positioning, and long-term client
relationships.
Strategic Contribution
¢ Converting architectural specifications and design briefs
into confirmed WPC/NFC orders
Value Delivered to the Organisation
¢ Higher conversion of design-stage projects into
confirmed sales
¢ Supporting the sales team with technical credibility that
shortens the specification-to-order cycle
¢ Building and maintaining a specification pipeline of
projects at design stage
¢ Stronger relationships with architects and designers
driving repeat specification
¢ Reduced sales cycle time through accurate technical
guidance
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KONSPEC Group
JD Sales Engineer (Application Specialist)
KONSPEC-HR-DOC-004-SE
¢ Enhancing brand perception through professional
showroom experience and presentation quality
¢ Feeding market and client feedback into R&D; to inform
product development
¢ A well-maintained showroom and sample library that
supports brand image
¢ Product development insights aligned to real market
and aesthetic demand
¢ Ensuring accurate, defect-free BOQs and material take-
offs that protect project margins
SECTION 4 PURPOSE OF THE POSITION
The primary purpose of the Sales Engineer (Application Specialist) is to bridge the gap between design/architecture and
WPC/NFC product sales, providing technical and aesthetic guidance that helps architects, interior designers, builders, and
developers specify the right profiles for their projects, while supporting the sales team through the full specification-to-order
cycle.
Key Outcomes Expected
1. Accurate, timely application drawings, mood boards, and presentations delivered for client pitches
2. A well-managed specification pipeline tracked from design stage through to order conversion
3. Accurate BOQs and material take-offs prepared for project quotations
4. A well-maintained, up-to-date product sample library, colour charts, and finish catalogues
5. Strong working relationships with architects and consultants that secure product specification
6. Timely site visit feedback supporting feasibility assessments and profile recommendations
SECTION 5 EDUCATION & QUALIFICATIONS
MINIMUM REQUIREMENTS
PREFERRED / ADVANTAGEOUS
¢ Diploma or Bachelor's degree in Architecture, Interior
Design,



or Civil/Construction Engineering
¢ Exposure to WPC, timber, composite decking, cladding,
or related fa•ade/interior products
¢ experience in architectural sales, interior product
specification, or technical sales in building materials
¢ An eye for design and material aesthetics, with strong
attention to detail
¢ Proficiency in AutoCAD or SketchUp for application
drawings
¢ Experience presenting to architects, designers, or
design consultancies
¢ Postgraduate qualification or additional certification in
design/architecture (advantage)
MINIMUM EXPERIENCE
PREFERRED EXPERIENCE
¢ architectural sales, interior product specification, or
technical/application sales
¢ Experience in the building materials, fa•ade, or interior
finishes industry
¢ Experience preparing application drawings, mood
boards, and material presentations
¢ Experience managing a showroom or product display
environment
¢ Experience conducting site visits and feasibility
assessments
¢ Exposure to custom profile development with
R&D;/production teams
¢ Experience liaising with architects, designers, and
construction project teams
¢ Experience with high-value or design-led project
specifications
SECTION 6 ROLES & RESPONSIBILITIES
1. TECHNICAL & DESIGN SUPPORT
Bridge the gap between design/architecture and WPC/NFC product sales by providing technical and aesthetic
guidance.
1
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KONSPEC Group
JD Sales Engineer (Application Specialist)
KONSPEC-HR-DOC-004-SE
Assist architects, interior designers, builders, and developers in specifying the right WPC profiles for projects.
Prepare application drawings, mood boards, sample boards, and material presentations for client pitches.
Develop application-specific recommendations tailored to project briefs.
2
3
4
2. SITE SUPPORT & PRE-SALES CONSULTATION
Conduct site visits to assess feasibility, recommend profile choices, and support pre-sales consultations.
1
Accompany the sales team on client meetings requiring technical or design-led presentations.
2
Prepare BOQ and material take-offs for project quotations.
3
3. SPECIFICATION & STAKEHOLDER MANAGEMENT
Coordinate with architects and consultants to get WPC profiles specified into project documents.
1
Track and report on specification pipeline projects at design stage that could convert to orders.
2
Gather client and market feedback on aesthetics, finishes, and dimensions for product development.
3
4. SHOWROOM & SAMPLE LIBRARY MANAGEMENT
Manage the company showroom, display systems, and product sample library.
1
Maintain and update the product sample library, colour charts, and finish catalogues.
2
Collaborate with R&D; and production on custom profile requirements from clients.
3
SECTION 7 TECHNICAL COMPETENCIES
COMPETENCY
DESCRIPTION / EXPECTATION
LEVEL
Architectural Drawing &
Drafting
Ability to read architectural drawings and produce application
drawings using AutoCAD/SketchUp
Advanced
Material Specification &
BOQ Preparation
Skilled in specifying WPC/NFC materials and preparing accurate
BOQs and material take-offs
Advanced
Expert
WPC/NFC Product
Knowledge
Deep knowledge of profiles, finishes, and fixing systems across
the product range
Presentation & Mood
Board Creation
Proficient in creating mood boards and client presentations
(PowerPoint, Canva, or InDesign)
Advanced
Proficient
Consultative Selling
INTERNAL USE ONLY
Ability to conduct needs analysis and recommend suitable
solutions to design professionals
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© KONSPEC. All rights reserved.

KONSPEC Group
JD Sales Engineer (Application Specialist)
KONSPEC-HR-DOC-004-SE
Showroom & Visitor
Management
Skilled in managing showroom displays, sample library, and
visitor experience
Proficient
Proficient
Proficient
Construction Project
Lifecycle Awareness
Understanding of design, tender, and procurement stages in
construction projects
Site Assessment &
Feasibility Analysis
Ability to assess site conditions and recommend feasible profile




and fixing solutions
SECTION 8 BEHAVIOURAL COMPETENCIES
BEHAVIOURAL
COMPETENCY
KEY BEHAVIOURAL INDICATORS
PROFICIENCY
Design Sensibility
Client Focus
Demonstrates a strong eye for aesthetics, materials, and finishes in every
client interaction
Expert
Expert
Understands and prioritises the needs of architects, designers, and clients
throughout the specification journey
Communication
Collaboration
Communicates technical and design concepts clearly to both technical
and non-technical audiences
Advanced
Works closely with sales, R&D;, and production teams to deliver client-
specific solutions
Advanced
Expert
Attention to Detail
Adaptability
Ensures accuracy in drawings, BOQs, and material specifications
Adjusts recommendations and presentations to different project types and
client briefs
Advanced
Initiative
Proactively identifies specification opportunities and follows through to
conversion
Advanced
Expert
Professionalism
Continuous Learning
Maintains a polished, professional presence when representing the
company to architects and clients
Keeps up to date with evolving WPC/NFC products, design trends, and
application techniques
Proficient
SECTION 9 SKILLS PROFILE
SKILL AREA
SPECIFIC SKILLS REQUIRED
AutoCAD, SketchUp, architectural drawing reading and interpretation
Technical Drawing
Material & Product
Knowledge
WPC/NFC profiles, finishes, fixing systems, timber/composite decking and cladding
Presentation Design
Commercial Skills
Mood board creation, PowerPoint, Canva, InDesign
BOQ preparation, material take-offs, consultative selling, needs analysis
Engaging architects, interior designers, builders, and developers
Relationship Management
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KONSPEC Group
JD Sales Engineer (Application Specialist)
KONSPEC-HR-DOC-004-SE
Showroom Management
Display merchandising, sample library upkeep, visitor experience
Design, tender, and procurement stage awareness
Project Lifecycle Knowledge
Cross-Functional
Coordination
Liaising with R&D;, production, and sales teams on custom requirements
SECTION 10 KEY PERFORMANCE INDICATORS (KPIs)
KEY PERFORMANCE INDICATOR
Specification Pipeline Growth
MEASURE / TARGET
REVIEW
FREQUENCY
Minimum [X] recent projects added to specification pipeline per
quarter
Quarterly
Quarterly
Specification-to-Order
Conversion Rate
¥ [X]% of specified projects converting to confirmed orders
Application Drawing Turnaround
BOQ / Quotation Accuracy
Drawings and presentations delivered within [X] business
days of request
Monthly
Monthly
Monthly
¥ 95% accuracy in BOQs and material take-offs submitted
Showroom & Sample Library
Upkeep
100% of samples, colour charts, and catalogues kept current
and available
Site Visit Responsiveness
Site visits conducted within [X] business days of request
Monthly
Client / Architect Satisfaction
Product Feedback Contribution
Satisfaction rating ¥ 80% from architects/designers engaged
Bi-Annual
Minimum [X] product feedback reports submitted to R&D; per
quarter
Quarterly
SECTION 11 WORKING CONDITIONS & OTHER REQUIREMENTS
¢ Field-based and office/showroom-based role requiring regular travel to project sites and client meetings
¢ Must hold a valid driver's licence and have access to a reliable vehicle (where applicable)
¢ Expected to be available for client pitches, site visits, and design consultations outside standard office hours as required
¢ Must maintain a professional appearance and conduct at all times when representing the company to architects,
designers, and clients
¢ Role involves close coordination with sales, R&D;, and production teams and may require flexibility across these
functions
¢ May be required to travel regionally depending on assigned projects and territories
¢ All travel and client-related expense claims must be submitted in line with the company's Expenses Policy
SECTION 12 APPROVAL & SIGN-OFF
HR MANAGER
HIRING MANAGER
DEPARTMENT HEAD
Name:
Name:
Name:
Signature:
Date:
Signature:
Date:
Signature:
Date:
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KONSPEC Group
JD Sales Engineer (Application Specialist)
KONSPEC-HR-DOC-004-SE
Job Description Sales Engineer (Application Specialist) | This document is subject to periodic review. For internal use only.
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© KONSPEC. All rights reserved.

📌 Management Trainee (Mangalore)
🏢 Konkan Speciality Polyproducts
📍 Mangalore