Digital Media Planning - Senior Manager (Immediate Joiners Preferred)

Seniority Level: Senior Level (5-8 Years)

Position Summary

You’ll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques.

Key Responsibilities

Client Relationship Management

• Serve as the strategic partner and primary point of contact for senior client stakeholders

• Deeply understand client businesses and proactively offer strategic media solutions aligned with their growth goals

• Build and nurture long-term client relationships rooted in trust, performance, and value delivery

• Translate business challenges into innovative and actionable media plans

Business Growth & Innovation

• Identify and pursue upsell and cross-sell opportunities to expand the agency’s scope with existing clients

• Develop and present new media-led proposals that add value and strengthen client partnerships

• Collaborate with the leadership team on pitches and business development initiatives

• Contribute actively to revenue growth and agency profitability

Media Strategy & Planning

• Lead development and implementation of integrated media strategies tailored to client objectives

• Ensure optimal budget deployment across digital platforms, with a strong focus on branding, performance and efficiency

• Stay current with evolving media trends, tools,



and innovations to guide campaign planning and ideation

• Drive real-time campaign optimizations, balancing performance and creativity

Campaign Excellence

• Oversee execution of end-to-end media planning and buying deliverables

• Ensure quality and consistency across strategic recommendations, media plans, performance reviews, and post-campaign analyses

• Guide teams through milestone presentations and high-impact campaigns

• Partner closely with analytics, strategy, and creative leads for integrated campaign success

Leadership & Team Development

• Lead, mentor, and inspire a team of media planners and buyers

• Foster a culture of collaboration, innovation, accountability, and continuous improvement

• Ensure efficient workflow management and effective capacity planning

• Create personalized development plans and upskilling opportunities for team growth

Skills & Competencies

• Strong leadership and client management capabilities

• Deep knowledge of the Indian media ecosystem across digital, traditional, and emerging platforms

• Expertise in tools such as DV360, Google Ads, Meta Business Suite, Comscore, GWI, TGI, and other media research and planning platforms





• Ability to forecast campaign performance and make data-led decisions in real-time

• Excellent communication, presentation, and storytelling skills

• A strong balance of strategic thinking and operational execution

• Proven ability to manage teams, delegate effectively, and mentor future leaders

Qualifications

1. Masters/Bachelor’s Degree
2. Minimum 5 years as a Digital Media Planner

About Interactive Avenues:

Interactive Avenues, part of Omnicom Media, is India’s largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.

Our commitment to diversity, equity and inclusion

At Omnicom Media, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where wide-ranging perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.

📌 Senior Planning Manager (Mumbai)
🏢 INTERACTIVE AVENUES
📍 Mumbai