Position: Social Media Manager
Location: Kochi
Qualification: MBA in Marketing / Communication OR Post-Graduate Degree in Digital Marketing / Brand Management
Experience: 7+ Years social media operations across Instagram, Facebook, YouTube, X and Google Reviews
CTC: 10–15 LPA (Negotiable based on experience)

Key Responsibilities
Manage end-to-end social media operations across Instagram, Facebook, YouTube, X and Google Reviews.
Develop and implement Social CRM strategies to manage high-volume consumer interactions.
Monitor brand sentiment, consumer feedback and online reputation.
Ensure timely and brand-aligned responses to comments, DMs, reviews and mentions.
Lead social media crisis management and handle sensitive complaints, allegations, misinformation and negative virality.
Develop and implement social media response policies, SOPs, escalation matrices and SLAs/TATs.
Coordinate with Legal, PR, Customer Service,



Marketing and Retail Operations for escalations and crisis resolution.
Lead, mentor and manage a team of 4–8 Social Media Executives/Moderators.
Conduct training on crisis handling, brand voice, customer psychology and social communication.
Track sentiment trends, response SLAs, escalation volumes and platform-wise performance.
Prepare dashboards and reports using Advanced Excel / Looker Studio.
Provide data-driven insights and recommendations to senior management.
Manage Meta Business Suite, Google Reviews, YouTube Studio, X dashboards and social listening tools.
Ensure compliance with brand guidelines, legal sensitivities and consumer protection requirements.
Act as the bridge between digital consumers and internal stakeholders to safeguard brand reputation.

Required Skill Profession

Other General

📌 Social Media Manager Kochi
🏢 HIRESTAR JOB BANK
📍 Kochi