Description
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Territory Sales Manager - Retail Sales

We are seeking an experienced and results-oriented Territory Sales Manager to lead retail sales performance across the assigned territory. The successful candidate will be responsible for delivering revenue growth, expanding market coverage, strengthening distributor and dealer relationships, and ensuring consistent execution of the organization's commercial strategy.

Key Responsibilities

- Develop and execute territory sales plans aligned with regional revenue, volume, product-mix, and profitability objectives.
- Manage distributor, dealer, retailer, and influencer relationships to improve market penetration and customer satisfaction.
- Monitor primary and secondary sales, inventory movement, outstanding payments, competitive activity, and local market trends.
- Identify high-potential markets and create focused plans for dealer acquisition, activation, retention, and productivity.
- Conduct regular market visits, review merchandising standards, resolve channel issues, and ensure timely execution of promotional programs.
- Collaborate with marketing, supply chain, finance, customer service, and technical teams to maintain product availability and deliver a reliable customer experience.
- Prepare accurate forecasts, maintain sales reports,



evaluate performance against targets, and recommend corrective actions where required.
- Coach field sales representatives, establish clear performance expectations, and build a culture of accountability and continuous improvement.

Qualifications and Experience
- Bachelor's degree in business, marketing, commerce, or a related discipline; a postgraduate qualification is preferred.
- Demonstrated experience in territory sales, channel sales, retail distribution, or business development within a target-driven environment.
- Solid commercial judgment with the ability to interpret sales data, identify opportunities, and translate insights into practical action plans.
- Excellent negotiation, communication, relationship-management, planning, and team-leadership capabilities.
- Willingness to travel extensively within the assigned territory and engage regularly with distributors, dealers, retailers, and internal stakeholders.

Success in This Role

Success will be measured through sustainable revenue growth, achievement of territory targets, improved outlet coverage, healthy channel inventory, disciplined receivables, effective execution of market initiatives, and the development of strong long-term customer partnerships.

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📌 Territory Sales Manager - Retail Sales (Ludhiana)
🏢 berger paints
📍 Ludhiana