Description

Digital Marketing Manager

Noida · Sector 64 | On-site | Full-time

GlobalU Business · Digitalizing Expertise (DE)

Build the Engine. Create the Pipeline. Drive Growth.

We’re looking for a Digital Marketing Manager who can build, execute, test, and scale. This is a 70% B2B outbound / 30% digital marketing role. Your primary mission is to build a predictable outbound engine that puts GlobalU in front of the right decision-makers and turns cold prospects into qualified conversations and pipeline.

You’ll own the numbers, the messaging, the experiments, and the execution — with the freedom to decide what works. No waiting for briefs. No vanity metrics. Just smart execution and measurable growth.

Your 70% — B2B Outbound

You’ll own the outbound engine end to end:

- Define ICPs, target accounts, personas, and prospecting strategy.
- Build highly targeted, quality prospect lists.
- Create and run cold email sequences and LinkedIn outreach.
- Own deliverability, domains, sequencing, and outbound infrastructure.
- Write sharp, relevant copy that earns replies from senior decision-makers.
- Use Apollo, Clay, Smartlead, Sales Navigator, or similar tools to execute and scale.
- Continuously test targeting, messaging, subject lines, offers, and CTAs.
- Analyze what converts and double down on what works.
- Turn responses into qualified meetings and sales opportunities in partnership with sales.

The outcome: More of the right prospects → More quality conversations → More qualified pipeline

Your 30% — Digital Growth

You’ll also drive targeted digital activity supporting GlobalU’s B2C growth:





- Manage campaigns across LinkedIn, Meta, and Google Ads.
- Support acquisition for MBA, L3, and HND programmes across Dubai and Malta.
- Create and optimize ad, landing-page, and email campaigns.
- Improve qualified traffic, lead quality, and conversion.
- Track CPL, CTR, conversion rate, ROAS, and enrolment performance.
- Build dashboards and reporting that turn marketing data into clear commercial decisions.
- Maintain Zoho CRM, UTM tracking, attribution, and campaign reporting.

What We’re Looking For: You’re a builder, not just a campaign manager.

You bring:

- Hands-on B2B outbound/digital marketing experience.
- A proven track record of generating pipeline through cold outreach.

Nice to Have:

- Experience in eLearning, professional education, training, SaaS, or professional services, particularly selling to training providers, consultants, coaches, or subject-matter experts.

- International B2B experience, especially across UAE/Dubai or Malta, is a plus.

What Success Looks Like: Right ICP → Quality Prospects → Positive Replies → Qualified Meetings → Pipeline

You’ll be expected to build an outbound engine that generates consistent, measurable, and increasingly efficient pipeline. For digital marketing, success means better-quality leads, stronger conversion, productive acquisition, and measurable enrolment contribution.

How We Hire: A conversation followed by a short practical exercise covering ICP targeting, prospecting, cold email strategy, copy, and campaign optimization.

We want to see how you think, how you execute, and what you can build.

📌 Digital Marketing Manager (Noida)
🏢 Gedu global education
📍 Noida