Brand Identity & Graphic Designer

Company:

Pogoloom
Location:

Gurugram, Haryana
Work Mode:

On-site
Experience:

1–3 Years
Employment Type:

Full-Time
Industry:

Kids Fashion | D2C
About Pogoloom Pogoloom is a premium Western kidswear brand creating stylish, modern, and trend-forward clothing for children aged 2–10 years. We are building a distinctive brand that combines contemporary fashion, creativity, and a solid visual identity.
We are looking for a

Brand Identity & Graphic Designer

who can help shape and maintain Pogoloom's visual language across digital, social media, campaigns, packaging, and other brand touchpoints.
Key Responsibilities

Develop and maintain Pogoloom's

brand identity and visual language .
Create creative designs for

Instagram, social media campaigns, advertisements, and digital platforms .
Design marketing creatives, banners, promotional materials, presentations, and campaign assets.
Work on

packaging, labels, tags, inserts, and other brand collaterals .
Create mood boards, design concepts, typography, color palettes,



and visual directions.
Ensure consistency of the Pogoloom brand across all communication channels.
Collaborate with the marketing, content, and product teams to develop creative campaigns.
Convert creative concepts into visually appealing and commercially effective designs.
Stay updated with

fashion, kidswear, design, social media, and global visual trends .
Create designs that reflect a

premium, modern, playful, and aspirational kidswear aesthetic .
Adapt designs into multiple formats and sizes for different digital and offline requirements.
Contribute ideas for photoshoots, campaigns, launches, seasonal collections, and brand storytelling.
Required Skills

Strong understanding of

Brand Identity & Visual Communication .
Excellent knowledge of

Adobe Photoshop and Illustrator .
Working knowledge of

Figma and/or Canva

is a plus.
Strong understanding of

typography, color theory, composition, and layout .
Good knowl

📌 Graphic Designer/ Brand identity (Mumbai)
🏢 Pogoloom
📍 Mumbai