Key Responsibilities
Plan and execute digital and offline marketing campaigns.
Manage social media, content marketing, email marketing, and paid advertising.
Drive exhibitor, sponsor, and visitor registrations through targeted campaigns.
Monitor campaign performance and optimize marketing initiatives based on data insights.
Collaborate with sales, operations, and design teams for successful campaign execution.
Manage marketing budgets, agencies, and external vendors.
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field.
3–5 years of experience in marketing, preferably in events, exhibitions, B2B, or related industries.
Robust understanding of digital marketing, lead generation, and brand management.
Excellent communication, analytical, and project management skills.
Experience with marketing automation, CRM, and analytics tools is preferred.