Key Responsibilities
Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram) Ads and Google Ads.
Generate high-quality leads while achieving target CPL, ROAS, and conversion goals.
Manage monthly advertising budgets of n1 lakh or above.
Monitor campaign performance and optimize campaigns using data-driven insights.
Conduct A/B testing for creatives, ad copies, and landing pages.
Prepare performance reports and present actionable recommendations.
Collaborate with creative, content, and sales teams
Required Skills
Minimum 3 years of Performance Marketing experience.
Solid expertise in Meta Ads and Google Ads.
Hands-on experience in Lead Generation campaigns.
Experience handling ad budgets above n1 lakh per month.
Knowledge of Google Analytics and Google Tag Manager is an advantage.
Excellent analytical and communication skills
Preferred Qualifications
Prior experience in the EdTech industry.
Robust understanding of CPC, CPL, CTR, CPA, ROAS, and ROI metrics
Work Location: In person
📌 Senior Performance Marketing Executive Kochi
🏢 The closing Gap
📍 Kochi
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