We are looking for a Performance Marketing Specialist with strong hands-on experience in running and optimizing paid campaigns. The ideal candidate should be result-oriented, data-driven, and focused on achieving profitable growth and solid ROAS.
Key Responsibilities:
Plan, launch & manage campaigns across Meta Ads, Google Ads & other paid platforms.
Monitor and optimize ROAS, CPA, CPL, CTR, CPC, conversions & overall campaign performance.
Analyze campaign data and identify opportunities to improve results.
Manage budgets effectively and scale high-performing campaigns.
Conduct A/B testing for creatives, audiences, copy and landing pages.
Work closely with the creative team to develop high-converting ad creatives.
Prepare regular performance reports and provide actionable insights.
Stay updated with the latest paid-media trends, tools and strategies.
What We're Looking For:
1–2 years of hands-on experience in performance/paid marketing.
Good understanding of Meta Ads Manager & Google Ads.
Strong understanding of ROAS, conversion tracking, funnels and campaign optimization.
Proven ability to drive measurable results and improve campaign performance.
Analytical mindset with solid problem-solving skills.
Result-oriented and target-driven approach.
Important: We are looking for someone who has actual hands-on campaign experience, not just theoretical knowledge.