Role & responsibilities
Achieve brand visibility-plan and Drive Marketing Plans.
Branded network and experience centre expansion.
Training and development of influencers.
MIS and budgets.
Drive brand visibility in the region through execution of brand activities.
Expansion of branded retail network as per plan
Dealer performance monitoring and support
Drive marketing program like shubarambh for better results and help them grow with substantial growth in volume as well as higher contribution in premium
Drive premium products, ring fence the consistent lifters for recent products, track their throughput.
Budget monitoring and vendor payments
Driving VMX ,Adhere to process & deploy on monthly basis including external stakeholders for visibility on activities & spends
Launch & Expand Recent Products in WB Markets increase Premium Products over LY
Deployment of agreed marketing plans in M1 to M4 markets on a monthly level.
Achieve Targeted Revenue for MBM in Cement & Current Channel
Drive Innovative Marketing Programs to develop critical connect and create bridge between cross functions and reduce resolution findings.
Actions & progress on Nuview Survey to achieve upper quartile performance
Agency appointment for activity implementation, network expansion
Budget deployment and monitoring
Identifying towns for network expansion in sync with sales ambition
One disruptive idea
Preferred candidate profile
Someone who is responsible for end to end Trade Marketing