Role & responsibilities
Plan, execute and optimize Meta Ads (Facebook & Instagram) campaigns.
Manage paid digital campaigns focused on lead generation and customer acquisition.
Handle the company's complete Social Media Marketing activities.
Develop and execute digital marketing strategies aligned with business objectives.
Manage campaigns across platforms such as Meta, Google Ads and other relevant digital platforms.
Create campaign briefs and coordinate with designers/content creators for creatives.
Monitor campaign performance, CPL, leads, conversions, ROI and other key metrics.
Conduct audience targeting, retargeting and campaign optimization.
Manage social media pages and ensure regular and engaging content.
Track leads and coordinate with the sales team to improve lead-to-customer conversion.




Prepare regular Digital Marketing & Campaign Performance Reports.
Stay updated with the latest trends, algorithms, advertising policies and digital marketing practices.
Take complete ownership of digital marketing activities with minimal supervision.

Preferred candidate profile
Candidates with experience in Stock Broking, Capital Markets, BFSI, FinTech or Financial Services will be preferred.
Should have independently managed digital campaigns rather than only assisting an agency/team.
Should be comfortable working as a one-person digital marketing function.
Robust ownership, creativity and result-oriented approach are essential.

📌 Digital Marketing Executive New Delhi
🏢 Urja Investment
📍 New Delhi