ABOUT THE ROLE

We are looking for a results-driven Digital Marketing Specialist with deep, hands-on expertise in Meta Ads (Facebook & Instagram) and Google Ads. In this role, you will own paid media strategy end-to-end — from audience research and campaign architecture to creative testing, optimization, and performance reporting. You will be the go-to expert for driving qualified traffic, generating leads, and maximizing return on ad spend (ROAS) across our digital channels.

KEY RESPONSIBILITIES

Meta Ads (Facebook & Instagram)
Plan, build, and manage Meta ad campaigns across Awareness, Consideration, and Conversion objectives.
Design accurate audience segments using Core Audiences, Custom Audiences, and Lookalike Audiences.
Implement and audit Meta Pixel, Conversions API (CAPI), and event tracking for accurate attribution.
Lead A/B and multivariate tests on creatives, copies, CTAs, and landing pages to improve CTR and ROAS.
Monitor campaign performance daily; optimize bids, budgets, placements, and ad sets proactively.
Stay current with Meta algorithm updates,



policy changes, and current ad formats (Reels Ads, Advantage+, etc.).

Google Ads (Search, Display, YouTube & Shopping)
Develop and manage campaigns across Search, Display, Shopping, YouTube, and Performance Max.
Conduct in-depth keyword research, competitor analysis, and negative keyword management.
Write compelling ad copy with solid CTAs; optimize Quality Score, Ad Rank, and extensions.
Set up and maintain conversion tracking via Google Tag Manager, Google Analytics 4 (GA4), and linked accounts.
Manage Smart Bidding strategies (Target CPA, Target ROAS, Maximize Conversions) and manual bidding.
Analyse Search Term Reports, Auction Insights, and Performance Max asset group data for ongoing refinement.

Cross-Channel & Strategic
Manage monthly ad budgets across platforms efficiently, ensuring maximum ROI within approved spend.
Build and present weekly/monthly performance dashboards w

📌 Digital Marketing Specialist Wakad
🏢 Grow India tech
📍 Wakad