Job description
About the Role
Product Marketing is the connective tissue between Product Management, Sales, and
Marketing. Product Marketing Managers (PMMs) are expected to go deep and understand the product, develop a robust understanding of our audience (both software buyers and functional users), and combine this into creating a compelling narrative for the product and communicating it through our companys go-to-market machinery.
PMMs are expected to work across sales, marketing, product management, implementation, and customer success teams to understand not just the features but also the overall business advantage that our solutions create for our clients. PMMs use this insight to deliver this information to prospective clients in a way that is easy to access, straightforward to understand, and highly believable.
The role is based out of the Hyderabad location
Responsibilities
Product Messaging: Build differentiated product messaging that highlights our unique value proposition
Competitive Intelligence: Understand market segments,
buyer personas and competitive landscape
Product Positioning: Collaborate with Product Management team to develop core product content assets that resonate with the target audience and differentiates the offerings from the competitor
Content Creation: Partner with the Content Marketing team to create compelling Thought Leadership and GTM content, including blog posts, whitepapers, videos and more
GTM Strategy: Work with ABM, Online Marketing teams to develop and execute demand gen program with an objective to drive awareness and pipeline growth
Analyst Reports Amplification: Support Analyst Relations team to drive analyst reports (Gartner, Forrester and more) amplification by partnering with Online Marketing, Sales and ABM teams for lead gen
Sales Enablement: Build and maintain sales enablement materials like one-pagers, data sheets, competitive battle cards and more; to help them effectively sell
Case Studies: Collaborate wit