The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.
Mission & Responsibilities
Create and deliver optimal Mx, defined as Connection x Context x Content
Work with Audience Architect to develop the growth target persona all the way through the media experience - for inclusion in planning tools, into buying audiences and into addressable segmentation
Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
Recommend optimum content and context based on client, brief and strategy
Deliver overall experience and articulation of how channels work together
Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams
Create and present Mx Story to clients
Create the Mx guidelines in liaise with relevant internal specialist teams
Ensure quality control on plan recommendation against Mx delivery
Provide insightful post campaign optimization
Contribute to the client satisfaction
Ensure optimal Mx delivery
Ensure audience planning and data integration from Mx brief to Mx measurement
Previous Experience & Industry Background
8 + years skilled experience in strategic planning
Media, Brand
Qualifications & Languages:
Bachelor s or Master s degree in Business, Marketing or Advertising
Languages: English ( Advanced )
Soft skills & Competencies
Understanding the business
Taking initiative
Focusing on performance
Building cooperative relationships
Media and media planning
Mx Champion (Connection, Context , Content)
Omnichannel
Solid negotiation skills
Elite Programmatic
Data processing and management
Marketing Strategy