ABOUT TUTORCLOUD
TutorCloud is an AI powered learning platform for K-12, built by educators with more than twenty years in education technology. It brings students, teachers, schools and families into one place. Students get adaptive AI tutoring that works at their own pace and never simply hands over the answer. Teachers get iTEMA, a workspace that takes lesson planning, assessment and grading off their evenings. Parents and school leaders get a clear, current view of progress rather than a report at the end of term.

ABOUT THE ROLE
You own everything that happens after someone signs up: activation, engagement, referral and retention. Paid media brings users in. You make them come back, get value quickly, upgrade, and bring other people with them.
This is a build role, not a maintenance one. Much of what you will own does not exist yet, so you will design it, write the specification, work with Product and engineering to ship it, and then own whether it works. You will run it as a programme with your own KPIs.

KEY RESPONSIBILITIES
– Own the referral programme end to end.



Design the mechanics and incentives, specify them with Product, launch, then grow the loop. Rewards span discounts, premium content unlocks and shareable leaderboards.
– Own activation. Define what a positive first session looks like for a teacher and for a parent, instrument it, and keep improving it.
– Own engagement and daily return. Work with Product on streaks, practice goals, parent progress digests and teacher class reports, so the product earns a repeat visit.
– Write the gamification and referral specifications that Product and engineering build from, with events, states and edge cases defined.
– Build and run lifecycle journeys across both markets: onboarding, activation, trial to paid, upgrade, win-back and reactivation. WhatsApp leads in India; email and push lead in the United States. Same journeys and triggers, different doorway.
– Own segmentation, cohort analysis and engagement scoring,

📌 CRM and Lifecycle Manager (Bengaluru)
🏢 Tutorcloud.ai
📍 Bengaluru