Site Merchandising Executive | IGP.com
Location: Mumbai Experience: 1–3 Years (Marketing internship experience can also apply)
Interested candidates can share their updated resume at: [email protected]

About the Role
We're looking for a detail-oriented, data-driven Site Merchandising Executive to join IGP.com and drive website merchandising across key customer journeys, with a robust focus on festival and occasion-led performance.
In this role, you'll ensure that every customer-facing page—from the homepage and category pages to PLPs, PDPs, and campaign landing pages—is accurate, engaging, and optimized for conversion. You'll play a critical role during India's biggest gifting seasons such as Rakhi, Diwali, Valentine's Day, Mother's Day, and more, ensuring flawless execution during high-traffic campaigns.
Candidates with relevant marketing internship experience are encouraged to apply.

Key Responsibilities
Website & Merchandising Management
Manage merchandising across the homepage, category pages, landing pages, PLPs, PDPs, and campaign pages.




Execute and maintain festival and occasion-specific storefronts.
Ensure banners, creatives, and product assortments go live accurately and on schedule.
Monitor product availability daily and promptly resolve out-of-stock or inactive listings, especially during peak festive periods.
Festival & Occasion Campaign Execution
Execute placement of festival storefront creatives according to the merchandising calendar.
Track creative performance, including CTR, engagement, and placement effectiveness.
Recommend real-time optimizations during live campaigns.
Page Performance Monitoring
Monitor page-level KPIs, including:
Click-through Rate (CTR)
Conversion Rate
Exit Rate
Traffic Trends
Identify underperforming pages and implement quick improvements such as banner updates, PLP re-sorting, and offer visibility enhancements.
SKU Performance Tracking
Track SKU-level performance across:
CTR
Conversion Rate
Sales
Revenue Contri

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