Job Description – Digital Marketing Expert
Position: Digital Marketing Expert
Experience: 3–5 Years
Location: Lucknow
Employment Type: Full-Time
Joining: Immediate Joiners Preferred
About the Role
We are looking for a results-driven Digital Marketing Expert to develop and execute digital marketing strategies that increase brand visibility, generate qualified leads, and support business growth.
Key Responsibilities
Develop and execute digital marketing strategies across multiple channels.
Manage SEO, Google Ads/PPC, social media, email marketing, and content marketing.
Conduct keyword research, competitor analysis, and market research.
Plan and optimize SEO campaigns to improve organic rankings and website traffic.
Create and manage paid advertising campaigns and monitor ROI.
Manage social media platforms and coordinate content calendars.
Track website and campaign performance using Google Analytics, Google Search Console, and other marketing tools.
Generate regular performance reports and provide actionable insights.
Work closely with the Business Development, Design,



and Content teams to support lead generation.
Stay updated with digital marketing trends, algorithm changes, and new tools.
Identify opportunities to improve conversion rates and overall campaign performance.
Required Skills
Strong knowledge of SEO, SEM, PPC, SMM, and content marketing.
Hands-on experience with Google Ads and Google Analytics.
Positive understanding of keyword research and SEO tools such as Ahrefs, SEMrush, or similar tools.
Knowledge of website analytics and conversion optimization.
Strong analytical and problem-solving skills.
Good communication and content understanding.
Ability to manage multiple campaigns and meet deadlines.
Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
3–5 years of relevant experience in digital marketing.
Experience in IT services/technology companies will be an advantage.
Key Performance Indicators (KPIs)
Organic traff

📌 IT Services (Lucknow)
🏢 Aayan Infotech
📍 Lucknow