Job Description – E-commerce Marketing Executive

Role Overview

We are looking for a results-driven E-commerce/Performance Marketing Executive with 1–4 years of experience to plan, execute, and optimize paid digital marketing campaigns across multiple channels. The candidate should have solid analytical skills and a data-driven approach to improve customer acquisition, conversions, and ROI.

Key Responsibilities

Plan and execute paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other performance channels.
Manage campaign budgets and optimize CPC, CPL, CAC, ROAS, and ROI.
Monitor campaign performance using Google Analytics, Google Tag Manager, Meta Business Manager, and reporting dashboards.
Conduct A/B testing of ad creatives, landing pages, audience segments, and ad copies.
Perform audience targeting, keyword research, and competitor analysis.
Coordinate with design and content teams for campaign creatives.
Track conversions, attribution, and marketing funnel performance.
Prepare weekly/monthly performance reports with actionable insights.




Stay updated with digital marketing trends and advertising platform updates.

Job Skills / Required Competencies

1–4 years of experience in Performance Marketing / Digital Marketing.
Strong knowledge of PPC advertising and paid social campaigns.
Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and Google Tag Manager.
Knowledge of conversion optimization and retargeting strategies.
Understanding of SEO basics, landing page optimization, marketing funnels, and attribution tracking.
Strong analytical, reporting, communication, and problem-solving skills.
Ability to optimize campaigns for lead generation, customer acquisition, ROAS, conversions, and revenue growth.
Google Ads or Meta Blueprint certification is an added advantage.
Bachelor's degree in Marketing, Business, or a related field.

Skills: performance marketing,roas,meta ads,google tag manager,roi,google analyti

📌 E-commerce/Performance Marketing Executive (India)
🏢 IAssess Consultants
📍 India