Key Responsibilities

Create responsive websites for Agile digital marketing tests by converting wireframes/ designs (PSDs) to HTML/email templates; apply styling elements utilizing HTML, CSS, & JavaScript to web properties
Track the performance of the tests, continuously optimize them and propose ideas for further optimization
Audit and troubleshoot our web pages (using automated audit tools/manual updates) and develop roadmap to help implement required changes
Maintain, manage and update a functional, easy-to-use and up-to-date website
Manage and continuously optimize the performance of the website (e.g. for SEO and conversion), continuously driving toward a best-in-class onsite experience
Measure the performance of current and recent user journeys and optimize them in the light of measurement data
Continually drive toward a best-in-class website experience through ongoing website optimization leveraging analytics
Develop new web pages, landing pages and microsites as required
Develop custom mark-up suitable to be integrated into pages via A/B testing platforms like Adobe Target




Ability to understand and debug JavaScript tags – typically via tag management platforms
Ideate over web/email designs with UX designers and provide user experience feedback to enrich the recommended design
Work with a variety of stakeholders, e.g., Scrum master, UX designers and back-end developers to align on and accomplish deliverables
Assist with content development and information architecture
Works closely with IT to align on development tools & methodologies
Collaborate with a range of partners, e.g., Web Management, Online/Mobile platforms, Digital Banking, Digital Marketing, Marketing agencies, Legal, Compliance, Security
Own interaction points with members of core team (e.g., test lead, digital marketing specialist, copywriter, analytics specialist, product specialist) and any other relevant stakeholders to get web updates done
Read business requirements and turn them into technical

📌 Assoc, FrontEnd Eng, WRB Tech (Bengaluru)
🏢 Standard Chartered India
📍 Bengaluru