Job Description
About the Role
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nPublicis Media is looking for a Performance Marketing professional with hands-on expertise in executing and optimizing Google Ads and Meta Ads campaigns, along with a strong understanding of brand marketing objectives. The ideal candidate should be able to plan, execute, monitor, and optimize digital campaigns that drive awareness, consideration, and business outcomes for leading brands.
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nKey Responsibilities
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- Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).n
- Develop media strategies aligned with branding and marketing objectives, including awareness, reach, engagement, video views, and traffic.n
- Manage campaign setup, audience targeting, bidding strategies, budget allocation, and ad scheduling.n
- Monitor campaign performance daily and optimize based on KPIs such as CPM, CPC, CTR, VTR, Reach, Frequency, and Brand Lift metrics.n
- Collaborate with planning, strategy, creative, and analytics teams to ensure seamless campaign execution.n




- Analyze campaign performance, generate insights, and present actionable recommendations to internal teams and clients.n
- Conduct A/B testing for creatives, audiences, placements, and bidding strategies to improve campaign effectiveness.n
- Ensure implementation of tracking, conversion measurement, pixels, and UTM tagging where applicable.n
- Stay updated with platform features, industry trends, and best practices across Google and Meta ecosystems.n
- Maintain campaign documentation, pacing reports, and post-campaign analysis.n

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nRequired Skills & Qualifications
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- 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.n
- Robust understanding of branding campaigns, digital media planning, and campaign execution.n
- Experience managing budgets and optimizing campaigns for branding KPIs.n
- Familiarity with Google Analytics (GA4), Google Tag Manager

📌 Manager- Biddable Media (Bengaluru)
🏢 Publicis Groupe India
📍 Bengaluru