Job Description
Digital Media Planning - Senior Manager (Immediate Joiners Preferred) Seniority Level: Senior Level (5-8 Years) Position Summary You’ll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques. Key Responsibilities Client Relationship Management • Serve as the strategic partner and primary point of contact for senior client stakeholders • Deeply understand client businesses and proactively offer strategic media solutions aligned with their growth goals • Build and nurture long-term client relationships rooted in trust, performance,



and value delivery • Translate business challenges into cutting-edge and actionable media plans Business Growth & Innovation • Identify and pursue upsell and cross-sell opportunities to expand the agency’s scope with existing clients • Develop and present new media-led proposals that add value and strengthen client partnerships • Collaborate with the leadership team on pitches and business development initiatives • Contribute actively to revenue growth and agency profitability Media Strategy & Planning • Lead development and implementation of integrated media strategies tailored to client objectives • Ensure optimal budget deployment across digital platforms, with a strong focus on branding, performance and efficiency • Stay current with evolving media trends, tools, and innovations to guide campaign planning and ideation • Drive real-time campaign optimizations, balancing performance and creativity Campaign Excellence • Oversee execution of end-to-end media planning and buying deliverables • Ensure quality and consistency across strategic recommendations, media plans, performance reviews, and post-campaign analyses • Guide teams through milestone presentations and high-impact campaigns • Partner closely

📌 Senior Planning Manager (Mumbai)
🏢 INTERACTIVE AVENUES
📍 Mumbai