Role & responsibilities
Own and manage all Meta Ads campaigns across multiple brands/projects.
Plan campaign strategy, budgets, audiences and objectives.
Monitor and optimise CPL, CPA, ROAS, CTR and conversion rates.
Run structured A/B tests across creatives, copy, audiences, placements and landing pages.
Identify underperforming campaigns quickly and take corrective action.
Work closely with designers and content teams to develop high-performing ad creatives.
Manage retargeting, lookalike and prospecting campaigns.
Ensure Meta Pixel, Conversion API and campaign tracking are correctly implemented.
Analyse the complete funnel from ad click to lead/enrolment/conversion.
Prepare explicit weekly performance reports covering spend, results, learnings and next actions.




Continuously identify prospects to reduce acquisition costs and scale successful campaigns.
Stay updated on Meta advertising changes, algorithms and best practices.

Preferred candidate profile
3+ years of hands-on Meta Ads experience.
Robust experience managing and optimising performance campaigns.
Proven ability to improve CPL/CPA and ROAS.
Strong understanding of Meta Ads Manager, Pixel, CAPI and attribution.
Comfortable analysing campaign and conversion data.
Strong understanding of creative testing and performance marketing funnels.
Experience managing multiple campaigns/brands simultaneously.
Ability to take ownership without requiring constant supervision.

📌 Performance Marketing Manager Kochi
🏢 Xpress Health
📍 Kochi