Metal Surface Preparation | Metal Pretreatment | Metal Cleaning & Degreasing
Company: REFA Chemical Industry
Location: Noida / Greater Noida, Uttar Pradesh
Experience: 15-25 Years
Employment: Full-time | Senior Management
Reporting To: Director / Managing Director
About the Role
REFA is looking for an experienced Head of Sales & Business Development to take complete challenge of our industrial sales function and lead the company's next phase of growth.
This position is strictly for candidates with prior Sales Head / senior sales leadership experience in Metal Surface Preparation, Metal Pretreatment, and Industrial Metal Cleaning & Degreasing Chemicals.
Candidates from general chemical sales, FMCG, pharma, consumer products, trading or unrelated industries should not apply.
Key Responsibilities
- Take complete ownership of Sales & Business Development.
- Analyse the existing sales organization within the given time frame.
- Improve the productivity and sales performance of the existing sales team.
- Set and monitor salesperson targets, KPIs, territories, pipelines and account plans.
- Coach and guide the sales team on prospecting, technical selling, plant trials, follow-ups, negotiations and conversions.
- Increase business from existing customers through account penetration and cross-selling.
- Reactivate dormant and lost customers.
- Acquire new industrial customers through plant visits, RFQs, samples and technical trials.
- Develop business with OEMs, Tier-1/Tier-2 manufacturers and major engineering companies.
- Drive product/brand approvals with major industrial OEMs.
- Identify and appoint distributors/channel partners across industrial territories.
- Recruit additional salespeople where commercially justified.
- Establish qualified sales reporting, forecasting and pipeline-management systems.
- Monitor revenue, margins, collections, new customers, conversions and salesperson productivity.
- Build a scalable pa
📌 Head of Sales (Noida)
🏢 Refa Chemical Industry
📍 Noida
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