Head of Performance Marketing (Pune)

Head of Performance Marketing (Pune)

02 Sep
|
Michael Page
|
Pune

02 Sep

Michael Page

Pune

About Our Client

Our client is a fast-growing, digital-first consumer products company that has built a strong presence through innovative products, customer-centric thinking, and a robust online business model. With ambitious expansion plans and significant investments in digital growth, the organization is looking to strengthen its leadership team with an experienced performance marketing professional.

Job Description
- Develop and execute the overall performance marketing strategy across Meta, Google, YouTube, Display, and other paid channels.
- Manage and optimize digital media budgets exceeding ₹2 crore per month.
- Drive customer acquisition, retention, and revenue growth through data-driven campaigns.
- Monitor and improve key performance metrics including ROAS, CAC, CTR, CPC, CPA, and conversion rates.
- Lead experimentation through A/B testing of creatives, audience segments, and landing pages.
- Collaborate closely with creative, content, and leadership teams to maximize campaign effectiveness.




- Build performance dashboards and derive actionable insights to improve marketing efficiencies.
- Stay ahead of platform updates, industry trends, and emerging growth opportunities.
- Lead and mentor a growing performance marketing team.

The Successful Applicant
- 7+ years of experience in performance marketing, ideally within D2C, eCommerce, or consumer brands.
- Strong hands-on expertise across Meta Ads, Google Ads, YouTube, Shopping, and analytics platforms.
- Proven experience managing large-scale digital advertising budgets (₹2 crore+ monthly).
- Solid analytical mindset with a track record of driving profitable growth.
- Excellent communication and stakeholder management skills.
- Ability to think strategically while remaining hands-on with execution.
- Prior leadership experience managing teams and cross-functional stakeholders.
- Agency candidates with significant exposure to leading D2C brands will also be considered.

What's on Offer
- Opportunity to

📌 Head of Performance Marketing (Pune)
🏢 Michael Page
📍 Pune

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