Job Requirements
About the Role
The role entails scaling up the Cross Sell business by implementing strategies to expand the existing products, channels, segments, and customer base by delivering banking needs to the customers in the most cost-effective and technology-effective manner. It includes building up teams, systems, processes, and culture amenable to scale and consistency of delivery. The role will closely collaborate with the Retail team - Product Head, Operations, Sales, IT, Credit, and BIU. This role encapsulates the responsibility of providing a seamless and fulfilling customer experience and ensuring IDFC First becomes the primary bank for all banking needs.
Key Responsibilities
Primary Responsibilities
Guide distribution of Cross Sell ensuring volume scale-up as per the defined targets.
Collaborate with the Digital Marketing team to increase customer penetration via digital medium.
Build and nurture strategic partnerships across key dealers, OEMs, channel/product partners etc. to increase the penetration of the assigned portfolio.




Improve the performance and quality of portfolio through regular monitoring and providing recommendations for course correction to the Product and Sales teams.
Support the Product team in Business Loan category to provide differentiated offerings and drive business growth.
Work with business analytics team to identify potential for cross-sell.
Secondary Responsibilities
Guide distribution of Cross Sell ensuring volume scale-up as per the defined targets.
Collaborate with the Digital Marketing team to increase customer penetration via digital medium.
Build and nurture strategic partnerships across key dealers, OEMs, channel/product partners etc. to increase the penetration of the assigned portfolio.
Improve the performance and quality of portfolio through regular monitoring and providing recommendations for course correction to the Product and Sales teams.
Support the Product team in Business Loan category to provide differen

📌 Associate Product Manager-Cross Sell (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai