Software Engineering Manager – Marketing Technology (MarTech)
The Software Engineering Manager, Marketing Technology is responsible for building and leading a diverse team of engineers, analysts, and QA professionals accountable for delivering marketing technology capabilities in partnership with Marketing, CRM, Digital, and E-Commerce stakeholders. This role is accountable for developing and executing the MarTech strategy — including implementation of marketing platforms, tag management, and Customer Data Platform (CDP) architecture — to drive consumer growth and engagement across email, SMS, and digital channels.
The manager leads a unique, cross-functional team spanning platform engineering, marketing analytics, and B2B marketing systems, and is responsible for the growth and development of team members, aligning individual interests, performance, and potential with organizational needs and goals. This role champions adoption of DevOps and cloud QA practices to improve reliability, efficiency, and confidence of software delivery,



and serves as the organization's go-to marketing technology expert — advising business stakeholders on platform capabilities, data strategy, and emerging AI-driven marketing tools. This role partners with external software vendors, where applicable, to integrate seamlessly and drive value for the company.
HOW YOU'LL MAKE A DIFFERENCE
Lead the implementation and ongoing optimization of marketing platforms (e.g., Braze, Zeta Marketing Platform, Iterable, Salesforce Marketing Cloud, or similar) to power personalized, omnichannel consumer experiences.
Own the tag management and CDP strategy, ensuring behavioral, consent, and identity data flows cleanly into downstream marketing and analytics platforms; partner with privacy and security teams on GDPR/CCPA/CPRA compliance.
Build out the team's AI strategy for Marketing — identifying opportunities to apply AI/ML for audience segmentation, content personalization, predictive targeting, and campa

📌 Manager, Software Engineering (Bengaluru)
🏢 Columbia Sportswear
📍 Bengaluru