We are looking for a Manager / Senior Manager – Sales Excellence who will serve as the technology and process backbone of the sales organization. The role will be responsible for driving field-force productivity, sales automation, distributor effectiveness and distribution expansion through hands-on implementation of Sales Force Automation (SFA) and Distributor Management System (DMS) platforms.
The role combines Sales Operations, Sales Excellence, Technology, Analytics and on-ground execution, with a solid focus on improving sales productivity, market coverage, distributor visibility and data-driven decision-making.
This is an execution-oriented role for a qualified who can translate technology and data into measurable business outcomes and drive adoption across a large field sales and distributor network.
Key Responsibilities
Sales Excellence, Analytics & Governance
Build and maintain sales dashboards, MIS and performance trackers covering sales productivity, SFA/DMS adoption and market expansion.
Develop and standardize SOPs,
playbooks and best practices for sales automation, distributor management and distribution expansion.
Analyze sales and distribution data to identify business opportunities, productivity gaps and growth levers.
Convert data insights into actionable recommendations for the sales leadership team.
Drive a culture of data-led decision-making across the sales organization.
Monitor key sales excellence metrics and ensure governance through regular reviews.
Sales Force Automation (SFA)
Own the end-to-end implementation, rollout, adoption and continuous improvement of SFA platforms across field sales teams, Branch Managers and Demand Generation teams.
Design and optimize Permanent Journey Plans (PJP) based on outlet potential, call frequency, route optimization and market coverage.
Drive improvement in field-force productivity, call efficiency and outlet coverage through technology-enabled interventions.