Key Responsibilities
Brand Strategy & Governance
Define and strengthen Ascensos global brand positioning and messaging.
Ensure consistent brand identity across products, markets and customer touchpoints.
Develop and manage global brand guidelines and conduct periodic brand audits.
Content Strategy
Develop content strategies aligned with business priorities and product launches.
Create product, application, customer and technical content across digital and offline channels.
Build a centralized repository of approved brand assets.
Digital Marketing & Demand Generation
Lead digital marketing across social media, search, SEO, paid media and email.
Drive campaigns from awareness and engagement to enquiries and qualified leads.
Develop measurable KPIs and optimize campaigns based on performance.
Website & Digital Platforms
Own the website and customer-facing digital platforms.




Improve product search, application information, dealer/distributor locator, lead capture and localized content.
Drive SEO, traffic, engagement and lead conversion.
Creative & Brand Assets
Lead creative development and ensure consistent global execution.
Develop campaign templates, product launch kits, presentations, brochures and digital assets.
Leverage AI and recent-age creative tools to improve efficiency.
Analytics & Performance
Establish regular Brand & Digital performance dashboards.
Track brand awareness, website traffic, SEO, engagement, campaign ROI, leads and conversions.
Use data to improve marketing effectiveness and demonstrate business impact.

📌 Assistant General Manager Brand, Digital & Content Mumbai (India)
🏢 Mahansaria Group
📍 India