Prepare and execute communication plans that support the companys and brand’s direction.
• Create and manage all marketing materials as per brand guidelines, including ATL and BTL materials.
• Plan and handle online marketing activities, including social media and content creation.
• Track the performance of campaigns and suggest changes whenever required.
• Manage communication budgets and coordinate with vendors and agencies for marketing and branding work.
• Plan and execute PR activities and other brand-related initiatives.
Key Requirements
Experience in marketing or marketing communication.
• Previous experience in a similar role.
• Positive understanding of content development and creative communication.
• Having PR and media contacts will be an added advantage.
• Valuable spoken and written communication skills.
• Solid attention to detail and ability to handle multiple tasks at the same time.
• Good people skills and ability to build relationships with different teams and stakeholders.
• Understanding of promotional materials, packaging design, labelling, advertisements, exhibition materials, etc.
Coordination Responsibilities
Coordinate with the technical support team, including QC and Projects, for feedback on product packaging and branding materials.
• Coordinate with vendors and agencies for planning and executing different activities.
• Coordinate with Lead Branding and regional sales and marketing heads for approvals.
• Send RFQs to vendors and agencies and coordinate with Lead Branding to finalize vendors and agencies.
• Coordinate with ad film agencies for product films, brand films, outdoor shoots, and product photography.
• Coordinate with outdoor, print media, and advertising agencies for branding work.
• Coordinate with exhibition organizers for stall branding activities.
• Coordinate with Lead Branding and the Accounts Department for releasing payments to vendors and agencies.
• Coordinate with agencies for the Managing Director’s interviews and award functions.
• Coordinate with Lead Branding and team members for raising PR and entry sheets in SAP.