Head of Sales & Business Development
Metal Surface Preparation | Metal Pretreatment | Metal Cleaning & Degreasing

Company: REFA Chemical Industry

Location: Noida / Greater Noida, Uttar Pradesh

Experience: 15-25 Years

Employment: Full-time | Senior Management

Reporting To: Director / Managing Director
About the Role

REFA is looking for an experienced Head of Sales & Business Development to take complete challenge of our industrial sales function and lead the company's next phase of growth.

This position is strictly for candidates with prior Sales Head / senior sales leadership experience in Metal Surface Preparation, Metal Pretreatment, and Industrial Metal Cleaning & Degreasing Chemicals.

Candidates from general chemical sales, FMCG, pharma, consumer products, trading or unrelated industries should not apply .

Key Responsibilities
Take complete ownership of Sales & Business Development . Analyse the existing sales organization within the given time frame. Improve the productivity and sales performance of the existing sales team .



Set and monitor salesperson targets, KPIs, territories, pipelines and account plans. Coach and guide the sales team on prospecting, technical selling, plant trials, follow-ups, negotiations and conversions. Increase business from existing customers through account penetration and cross-selling. Reactivate dormant and lost customers. Acquire new industrial customers through plant visits, RFQs, samples and technical trials. Develop business with OEMs, Tier-1/Tier-2 manufacturers and major engineering companies . Drive product/brand approvals with major industrial OEMs. Identify and appoint distributors/channel partners across industrial territories. Recruit additional salespeople where commercially justified. Establish qualified sales reporting, forecasting and pipeline-management systems. Monitor revenue, margins, collections, new customers, conversions and salesperson productivity. Build a scalable pan-India sales organization .

📌 Head Of Sales (Noida)
🏢 Refa Chemical Industry
📍 Noida