Job Description Performance Marketing & Lead Generation Specialist
NPaid acquisition → GoogleAds → Meta Ads → LinkedIn Ads → Tracking → Leads → CPL → CPA → ROAS → ROI.
N nCompany: Amaavigo Digital Solutions LLP
NLocation: Mumbai | Work from Office
NExperience: Minimum 3–4 Years
NEmployment: Full-Time
NDepartment: Growth & Performance Marketing
NLocation - Vidyavihar Ghatkopar
N nRole Overview
n nAmaavigo is looking for a hands-on, ROI-focused Performance Marketing & Lead Generation Specialist who can independently plan, execute, optimise and scale paid acquisition campaigns.
N nThe role will be responsible for generating qualified leads and measurable business outcomes through Google, Meta, LinkedIn and other paid advertising platforms.
N nWe are looking for a doer, not just a campaign coordinator—someone who understands the complete journey from campaign strategy → lead generation → conversion → ROI.
N nKey Responsibilities
N n* Plan and manage paidcampaigns across Google Ads, Meta Ads, LinkedIn Ads and YouTube Ads.




N* Experience in Reddit Ads, YouTube Ads, Microsoft/Bing Ads, X (Twitter) Ads, Quora Ads, Pinterest Ads, programmatic/display advertising and app marketing campaigns
N* Execute Search, Display, Performance Max, Lead Generation, Conversion and Remarketing campaigns.
N* Develop audience, keyword, targeting and budget strategies.
N* Build and optimise B2B and B2C lead-generation campaigns.
N* Monitor lead quality and work towards improving lead-to-conversion performance.
N* Continuously optimise CPL, CPA, CAC, CTR, conversion rate and ROAS.
N* Conduct A/B testing across creatives, copy, audiences, landing pages and CTAs.
N* Identify funnel drop-offs and recommend landing-page improvements.
N* Manage multiple client accounts, budgets and campaign timelines independently.
N* Prepare performance reports with transparent insights, recommendations and next actions.
N* Coordinate with content, design, web and sales

📌 Performance Marketing (India)
🏢 Amaavigo Digital Solutions
📍 India