We're looking for a Senior Product Marketing Manager to join Joist AI and become a vital bridge between our product and go-to-market teams. In this role, you'll be embedded directly in the Product teams to help shape the strategy to drive business objectives. You’ll translate complex innovation into compelling narratives that champion the customer and focus on value to make a real impact on the business.
As a core member of our marketing team, you'll work hand-in-hand with Product Management to shape how we bring new features to market, ensure our teams are armed with the knowledge they need to succeed, and empower customers to adopt and grow with our product. You'll be the "eyes and ears" of GTM—making sure everyone knows what is being built, when, and why it matters–and the “megaphone” for the PM team, making sure that we maximize product investments for the business.
What You'll Do
Core Responsibilities
Product Expertise & Collaboration
Reinforce product-market fit through daily collaboration with Product Managers on new features and enhancements,
in partnership with PMM leadership & marketing peers
Become the master product SME for the GTM organization, deeply understanding PM goals, priorities, and challenges
Serve as the connective tissue between product development and go-to-market execution
Launch Excellence
Own the product launch process from planning through execution, driving cross-functional alignment and accountability
Create predictable, scalable feature launches that generate excitement internally and drive market differentiation
Partner with Product Management on discovery & pilot programs that validate feature value and gather early feedback
Messaging & Enablement
Develop compelling messaging and positioning for new features that clearly articulate value to technical and non-technical audiences alike
Ensure product knowledge is shared broadly across the organization through explicit, accessible documentation
Partner with market