Creator Relations | Creative Strategy | Product Storytelling | Conversion Role Overview Own the creator and creative side of TikTok, driving creator activation, stronger content, and creator-led sales. Scope: Creator relationships, creative strategy, product education, content feedback, negotiation, and conversion. Excludes: TikTok Shop operations, media buying, fulfilment, and platform management. Key Responsibilities Creator Management:

Recruit, onboard, activate, retain, and build relationships with TikTok creators. Creative Strategy:

Develop hooks, content angles, formats, product stories, and creator briefs. Creator Education:

Conduct product training, webinars, and workshops to help creators communicate products effectively. Content Optimization:

Review creator content and provide feedback on hooks, storytelling, product demonstration, authenticity, and CTAs. Conversion:

Identify what drives creator-led sales and translate performance insights into better creative direction. Negotiation:

Manage creator fees, commissions, deliverables, usage rights,



and partnership terms. Community:

Build an engaged creator community through training, launches, challenges, and performance sharing. What We're Looking For Hands-on TikTok + creator/influencer marketing experience. Strong spoken and written English. Excellent communication, presentation, and webinar skills. Solid copywriting and hook-writing ability. 5-10 years of Experience with creator negotiations and relationship management. Strong understanding of content performance, conversion, and creator funnels. Strong creative judgment and commercial mindset. Ability to build trusted, long-term creator relationships. Preferred:

Beauty/skincare/wellness, TikTok Shop, affiliate marketing, UGC, social commerce, or performance creative experience. KPIs Creator activation and productivity Repeat creator participation Creator-attributed revenue / GMV Content quality and volume Creator conversion Winning creative conce

📌 Tiktok Creator (Mumbai)
🏢 Transformative Ventures
📍 Mumbai