Job Responsibilities

Execute trade marketing activities across channels.
Plan and implement sales promotions and product communication.
Manage POSM budgeting, logistics, distribution, and assortment.
Convert brand strategies into effective sales tools.
Conduct market visits and gather trade/customer insights.
Execute events, activations, and promotional campaigns.
Coordinate with Sales, Production, Packaging, agencies, and other internal teams.
Track effectiveness of trade marketing activities and suggest improvements.
Drive plumber, contractor, and AID engagement programs.
Plan mason meets, painter meets, contractor engagement programs, and trade activations.
Lead market-level campaigns and strengthen trade advocacy.
Manage agencies, vendors, and execution partners.




Build relationships with key influencer communities and trade associations.

Qualification and Technical skills

Bachelor’s Degree – Mandatory; MBA – Preferred
1 to 3 years of experience in Trade Marketing
Relevant experience in Trade marketing in FMCG/Pharma/Sanitaryware/Electrical/Hardware/Paints industries
Required experience in Trade Marketing, Sales Promotion, Brand Activation, POSM Management, Market Visits, Event & Activation Management, Vendor/Agency Management, Customer & Trade Engagement, Market Analysis

Kindly share your resume at [email protected]

📌 Trade Marketing Executive (Mumbai)
🏢 Walplast Products
📍 Mumbai