Job Purpose

The SEO Specialist is responsible for creating monthly reports, new client campaign set up, creates and monitors campaign performance and tracks and follows up on open action items. The SEO Specialist ensures that client objectives are met.

Job Responsibilities

Essential Functions:

Strategize the development of organic search marketing initiatives and execute plans to improve the visibility, traffic and revenue for a portfolio of hospitality websites (hotels, resorts, casinos, restaurants, wedding venues, tourism boards, etc.)
Utilize Keyword Planner and other tools to uncover the queries that are most likely to bring in high volumes of qualified traffic
Follow on-page, off-page and content marketing best practices (including title tags, canonical tags, ALT tags, meta descriptions, redirects (301, 302), robots.txt, sitemaps, backlinks etc.)
Use BrightEdge, Google Analytics, Moz and other resources to track and report SEO performance on a monthly basis
Remain current on search engine optimization best practices and the latest trends




Coordinate with the copy team and account managers to coordinate content creation initiatives and ensure that the SEO strategy aligns with the client’s goals and needs
Publish content to the website, ensuring that it is accurate and meets SEO standards
Cross-train with the Content team and provide support for and including responsive search ads, sitelinks, and Performance Max campaigns.

Requirements

Required Education and Experience:

BA or BS from accredited college or university
At least 2+ years of experience within a digital marketing agency or in-house SEO role
Knowledge and desire to learn digital marketing and advertising channels, including Programmatic and paid social.
Computer proficiency in Google Analytics, Outlook, Excel, MS Word, PowerPoint, etc.

Competencies

Solid time management skills
Self-motivated, goal oriented, and able to work in a team environment.
Demonstrated ability to complete multiple tasks

📌 SEO Specialist (Hyderabad)
🏢 Cendyn
📍 Hyderabad