What you'll do...

The Media ETL / Data Engineer is responsible for developing, maintaining, and monitoring marketing data pipelines that support enterprise media reporting, measurement, attribution, and optimization.

This role focuses on ensuring accurate and timely ingestion, transformation, validation, and delivery of media data across internal reporting and analytics platforms.

Key Responsibilities

Media Data Integration

Design and maintain pipelines that ingest data from media, advertising, and marketing

platforms.

Integrate data from:
Google Ads
DV360
CM360
Meta/Facebook Ads
TikTok Ads
LinkedIn Ads
Amazon Advertising
Programmatic DSPs
CRM/CDP platforms
Standardize campaign taxonomy, naming conventions, and metadata across channels.

Data Engineering

Build and maintain media data ingestion pipelines from advertising platforms and

agency data sources.

Develop automated ETL/ELT workflows and data transformation processes.
Support API integrations and data acquisition frameworks.
Create scalable data architecture supporting marketing reporting needs.




Validate media data accuracy and completeness.
Develop reconciliation and exception-reporting processes.
Investigate discrepancies between source systems and reporting outputs.
Support governance standards and campaign taxonomy requirements.

Marketing Analytics & Measurement

Enable reporting for:
Campaign performance
Customer acquisition
Attribution
Media Mix Modeling (MMM)
Return on Ad Spend (ROAS)
Customer Lifetime Value (CLV)
Build datasets supporting audience segmentation and activation.
Support experimentation and incrementality testing initiatives.
Create reporting-ready datasets supporting measurement and analytics initiatives.
Support attribution and optimization reporting requirements.
Improve performance of reporting and analytics data structures.
Partner with analytics teams to resolve reporting issues

What you'll bring to the team...

Preferred Qualifications

Experience with digital media and

📌 Senior Software Engineer (Thiruvananthapuram)
🏢 H&R Block
📍 Thiruvananthapuram