02 Sep
|
Admattic
|
Mumbai
We are looking for an Account Manager who can manage client relationships, understand campaign performance and work closely with internal teams to drive growth for mobile app clients.
Key Responsibilities
Client and account management
Own day-to-day relationships with assigned clients and act as the primary point of contact.
Understand client business objectives, growth targets, budgets and performance KPIs.
Build and maintain strong, long-term client relationships.
Conduct regular performance discussions and business reviews with clients.
Proactively communicate campaign performance, challenges, opportunities, and recommended actions.
Identify opportunities to expand existing accounts and increase client value.
App marketing and campaign management
Manage and coordinate user acquisition campaigns for mobile applications across performance marketing channels.
Work closely with media buying teams to plan, launch, monitor, and optimize campaigns.
Develop a strong understanding of metrics such as CPI, CPA, ROAS, LTV, retention, CAC, CTR, conversion rate, and revenue.
Monitor campaign performance and identify opportunities for optimization and scaling.
Work with clients and internal teams on campaign budgets, targets, forecasts, and growth plans.
Understand attribution and measurement platforms such as AppsFlyer, Adjust, Branch, Singular, or similar platforms.
Analyze campaign and cohort-level performance to identify trends and actionable insights.
Reporting and analytics
Prepare and present regular campaign performance reports and business reviews.
Translate campaign data into transparent business insights and recommendations.
Track performance against agreed targets and KPIs.
Investigate performance fluctuations and coordinate with internal teams to resolve issues.
Use data to identify opportunities across channels, geographies, audiences, creatives, and campaign strategies.
Internal collaboration
Work closely with media buying, operations, analytics, technology, a
📌 Account Manager (Mumbai)
🏢 Admattic
📍 Mumbai