Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Job Description

What You Will Own

Creative Vision & Brand Strategy

Define and maintain the overarching visual and narrative standards across all marketing charters.
Establish clear guidelines for human editorial oversight, brand safety,



and visual quality, ensuring that technology enhances craft rather than dilutes it.
Translate complex financial and consumer tech products into clear, emotionally compelling brand campaigns.
Present creative strategies, campaign concepts, and brand performance updates to executive leadership.

Creative Enablement & Tooling Workflow

Evaluate modern creative software and generative tools to build effective workflows that eliminate grunt work for writers, editors, and designers.
Establish human-in-the-loop review systems so all tech-assisted or AI-generated outputs pass strict human quality, brand, and legal checks.
Build central design systems, brand guidelines, and creative asset libraries to streamline collaboration across 100+ marketers.

Team Leadership & Craft Mentorship

Lead, mentor, and grow a team of visual designers, copywriters, and creative strategists.
Foster a culture of craft e

📌 AI Creative Lead (Bengaluru)
🏢 PhonePe
📍 Bengaluru