Position Title: Marketing Manager - South Asia & ASEAN countries
Department: Commerical APAC
Division: One Acadian
Reporting to: Regional Marketing Director
Location: Mumbai, India
PROFILE
The Marketing Manager – South Asia & ASEAN is responsible for planning, developing, reporting, and supporting the design and execution of local marketing plans that are focused on building awareness, and demand generation within key target segment markets. The role is also accountable for the current and future Acadian Plant Health (APH) product line, to lead overall development of product concepts and maintaining the integrity of APH global & APAC regional product positioning in the market.
RELATIONSHIPS
The Marketing Manager – South Asia & ASEAN countries reports to the APAC Regional Marketing Director. Direct internal guidance will come from the regional business / marketing strategy and country business plan, regional & country technical, R&D;, and Regulatory staff members.
ACCOUNTABILITIES
• Establish marketing strategy/plans and implement marketing activities according to the strategy.
• Provide input and participate in the technical marketing, business development and technical development of products and services to support the implementation of sales strategies and objectives in the assigned areas.
• Provide marketing support through direct interaction with specific marketing segments in the development and implementation of its annual business plans.
• Scoping, sizing and prioritization of market opportunities and threats; acting as the bridge between the region and country to support key market strategies, policies, and practices.
• Lead overall development and launch of new projects, recent products in local markets and maintain the integrity of APH global & APAC regional product positioning in the market.
More specifically:
• Build and execute marketing programs/crop campaigns/action plan in order to obtain expected results on assigned product line and