The opportunity
Petpooja powers billing and operations for tens of thousands of F&B; outlets in India. We sell our customers two things: an ops manager that runs their restaurant — billing, menu, inventory, reports—and a marketing manager that grows it.

Marketing Manager is the newer, faster, and less-built of the two. Today it spans influencer marketing, Meta & Google ads, and WhatsApp CRM. Loyalty is next, and the roadmap after that is open. The demand signal is already strong; almost nothing about how we sell it, price it, or operate it is settled.
The line is at ₹10 Cr ARR today. The mandate is ₹25 Cr in 18 months. We are hiring the person who will get it there — and build the business that keeps compounding after.

What you own
The P&L;, revenue, margin, pricing, and growth for the entire Marketing Automation line. You set the plan, you make the number.
Marketing craft—the heart of this role. This is not a business you can run from a dashboard. You need genuine depth across the disciplines we sell and understand the same from the customer’s end:
Influencer—creator selection,



brief quality, what separates a campaign that fills tables from one that buys views
Meta & Google—audiences, creative, budget allocation, and what valuable ROAS actually looks like for a single-outlet restaurant
WhatsApp CRM—segmentation, lifecycle journeys, template strategy, deliverability, and the cost-per-message maths
Loyalty—program design, earn/burn economics, and what drives genuine repeat rather than discount addiction
You will be the person merchants, agencies, and internal teams turn to when a campaign underperforms — and you should be able to say why, specifically.
Sales. You own the number and the motion behind it. Inside sales sits with you. ₹10 Cr → ₹25 Cr will not come from today's channels alone — finding and building the next ones (self-serve, partner-led, agency, in-product) is core to the job, not a side project. You'll own the pitch, the pricing, and the enablement that make

📌 Category Head – Marketing Suite (Ahmedabad)
🏢 Petpooja
📍 Ahmedabad