About the Role

We are looking for an experienced SEO Deputy Manager to drive organic growth, keyword
visibility, and content performance across our digital platforms.
The ideal candidate should have robust expertise in content strategy, keyword research,
content optimisation, technical SEO, and SEO analytics, with a preference for candidates
from a news media or digital publishing background.
The role will involve working closely with Editorial, Product, Technology, and Analytics
teams to identify search opportunities and improve organic performance.

Key Responsibilities - SEO Strategy & Content Growth
Develop and execute SEO strategies to grow organic traffic, rankings, and search visibility.
Identify keyword and content opportunities through search trends, competitor analysis, and SERP research.
Build content strategies around topic clusters, evergreen content, trending topics, and high-value search queries.
Identify content gaps and opportunities for growth.

News & Editorial SEO
Drive SEO strategy for breaking news, trending topics, evergreen stories, explainers,



and major events.
Work with editorial teams on SEO-friendly headlines, keywords, content structure, metadata, and internal linking.
Develop strategies to improve visibility across Google Search, Google News, and Google Discover.
Monitor emerging search trends and provide timely recommendations to editorial teams.

Keyword Research & Ranking
Own keyword research, keyword mapping, and ranking strategies.
Monitor keyword performance and identify opportunities to improve rankings.
Analyse ranking drops and develop recovery strategies.
Track competitor rankings and identify areas for growth.

Content Optimisation
Optimise existing content to improve rankings, traffic, CTR, and engagement.
Conduct regular content audits and recommend content refresh, consolidation, or removal.
Optimise titles, headings, metadata, URLs, internal links, images, and content structure.
Ensure content aligns with search intent a

📌 Deputy Manager (India)
🏢 HT Digital Streams
📍 India