Social Media Manager — Kloth
Location: Bangalore
Experience: 2–3 years
Role: Full-time
Compensation: above market for the right person

About Kloth
Kloth is building a new way to shop for fashion — where you can see clothes on yourself, try what you love at home, and only pay for what you keep.
We’re looking for a Social Media Manager who lives and breathes fashion, creators and internet culture — someone who understands what makes people stop scrolling, share something with a friend, comment, and eventually shop.
This is not a role for someone who just maintains a content calendar.
We want someone who wants to build a fashion brand people obsess over.

What You’ll OwnContent Strategy & Execution
Own Kloth's content strategy across Instagram, Reels, Shorts and emerging social platforms.
Build a high-volume experimentation engine across formats, hooks, creators, trends and storytelling styles.
Develop recurring content formats that audiences recognize, love and come back for.
Spot trends early and translate them into content relevant to Kloth and fashion.
Write briefs,



scripts, hooks and creative concepts — and execute them quickly.
Track performance obsessively and continuously improve based on what actually works.
Build systems that allow us to create viral content repeatedly rather than accidentally.
Influencer & Creator Partnerships
Identify creators who are genuinely relevant to Kloth's audience.
Own influencer outreach from first DM to long-term relationship.
Negotiate collaborations, product seeding, barter and paid partnerships.
Build a strong network of fashion creators who enjoy working with Kloth.
Develop creative collaborations that feel native to the creator rather than like traditional advertising.
Measure creator performance and double down aggressively on the partnerships that work.
Build & Manage the Content Team
Hire and manage a team of content creation interns.
Create explicit briefs and workflows that help the team produce high-quality content quick

📌 Social Media Manager (Bengaluru)
🏢 Kloth
📍 Bengaluru