1. Drive end-to-end digital marketing strategy and execution to support
acquisition for Mashreq NEO in the UAE.

2. Lead NTB (New-to-Bank) campaigns, ensuring strong customer adoption and
engagement.

3. Oversee in-house digital marketing team performance (India-based), ensuring
robust strategic direction, execution excellence, and measurable outcomes
across campaigns.

4. Ensure all communications meet regulatory, brand, and product alignment
requirements across channels.

The leading financial institution in MENA
While more than half a century old, we proudly think like a challenger, startup,
and innovator
in banking and finance, powered by a diverse and dynamic team who put customers
first.
Together,



we pioneer key innovations and developments in banking and financial
services.
Our mandate? To help customers find their way to Rise Every Day, partnering with
them through
the highs and lows to help them reach their goals and unlock their unique vision
of success.
Delivering superior service to clients by leading with innovation, treating
colleagues with dignity and fairness while pursuing opportunities that grow
shareholders value.
We actively contribute to the community through responsible banking in our
mission to inspire more people to Rise.

📌 VP-Digital Marketing,Mashreq NEO.Marketing and Cust Exp-Cust Insight and Exp (Mumbai)
🏢 Mashreq
📍 Mumbai