Job Title: Google Ads & SEO Specialist
Location: Kochi/Kerala
Experience: 2–3 years
Employment Type: Full-time

About the Role We're looking for a results-driven Google Ads & SEO Specialist to plan, execute, and optimize our paid search campaigns and organic search presence. You'll own performance across both channels driving qualified traffic, improving rankings, and maximizing ROI on ad spend.

Key Responsibilities
Google Ads
Plan, set up, and manage Google Ads campaigns (Search, Display, Shopping, Performance Max)
Conduct keyword research, write ad copy, and manage bidding strategies
Monitor budgets, CTR, CPC, conversion rates, and ROAS; optimize continuously
A/B test ad creatives, landing pages, and audience segments
Set up and manage conversion tracking (Google Tag Manager, Google Analytics)

SEO
Perform on-page and technical SEO audits; implement fixes
Conduct keyword research and content gap analysis
Optimize website structure, meta tags, site speed, and mobile usability
Build and manage backlink strategies (outreach,



guest posts, directory listings)
Track keyword rankings, organic traffic, and search visibility

Reporting & Strategy
Create weekly/monthly performance reports with actionable insights
Stay updated on Google algorithm updates and ad platform changes
Collaborate with content, design, and web dev teams to align SEO/SEM strategy

Requirements
Proven experience managing Google Ads campaigns and SEO strategy
Proficiency with Google Ads, Google Analytics (GA4), Search Console, GTM
Familiarity with SEO tools (SEMrush, Ahrefs, Moz, or similar)
Solid analytical skills and comfort with data-driven decision-making
Basic understanding of HTML/CMS platforms (WordPress, Shopify, etc.)
Google Ads certification is a plus

Nice to Have
Experience with Meta Ads or other paid channels
Copywriting skills for ad and landing page content
Local SEO experience

📌 Google Ads (Kochi)
🏢 EVOBE TECHNOLOGIES
📍 Kochi