About the role
We are a house of D2C consumer brands on a shared commerce platform - Bewakoof, Nobero, Wrogn, Urbano, Veirdo, NautiNati, TIGC and Juneberry. That creates a specific kind of product problem: every brand needs a storefront that feels distinct, while the plumbing underneath — catalog, checkout, payments, order management, returns, offers, personalisation — has to be built once and serve all of them.
The Associate Director – Product owns both halves. You will run the consumer-facing product for one or more brands (web and app, from first ad click to repeat purchase) and, in parallel, own a set of horizontal platform capabilities that every brand depends on. You are accountable for outcomes on your brand(s), how quickly you can build/scale horizontal capabilities, how fast you can onboard current brands on these platforms, and how much of the stack they can reuse. AI is part of both halves of that ownership: you decide where models belong in the product, where they don't, and how the ones that ship get proved out.

The defining challenge is the range.



You’ll move between a consumer experiment measured in days, a multi-system operational workflow where the edge cases are the actual work, and a problem that needs data engineering and data science support before a line of UI gets built. Each demands a different mode of thinking and the same rigour.
Why this role
Most product roles give you one of the two: brand-level ownership with no leverage, or platform work with no line of sight to a customer. This one has both. You will see what you build show up in a customer’s cart this week, and see the same system carry the next brand we launch.

What you will own-
Brand product (D2C)
Own the end-to-end shopping experience for your brand(s): home, category, search, PLP, PDP, cart, checkout, post-purchase and account.
Own the AI-backed surfaces on your brand(s): ranking and sort, recommendations, semantic search, and the GenAI pipeline behind catalog content and product

📌 Associate Director (Bengaluru)
🏢 TMRW House of Brands
📍 Bengaluru