02 Sep
|
Purplle.com
|
Mumbai
02 Sep
Purplle.com
Mumbai
About The Role
JD - Product Manager — Marketing Automation AI Pod:
We are building AI-led marketing automation systems for our Digital marketing team. The core objective is simple: use automation and intelligence to acquire users at scale, efficiently, and with high quality — with the long-term value (LTV) of these users as a core target.
You'll join as a Product Manager owning a meaningful slice of this platform end-to-end — from problem discovery through launch and adoption — working closely with the existing product team and cross-functional stakeholders across the business.
What You'll Do
Own product for Marketing end-to-end: discovery, PRD writing, design collaboration, build oversight, launch, and adoption.
Ground every decision in real data — you'll pull and interpret actual usage, operational, and business data to generate hypotheses, test them and then recommend a product solution to implement.
Partner closely with engineering, design, and cross-functional business stakeholders to ship high-quality marketing products.
Translate ambiguous,
evolving business problems into transparent, build-ready specifications.
Run a disciplined, iterative delivery cadence — validate direction early, correct fast, and ship surgically once something's approved.
Own outcomes, not just output — define what success looks like for your area against the team's core metrics (acquisition scale, efficiency, user quality, and LTV) and instrument for it.
Build with an AI-native mindset — actively identify where AI/LLM capabilities can create outsized value for the marketing team (automation, intelligence, personalization) rather than treating AI as an add-on, and use AI tools yourself to move faster through discovery, spec-writing, prototyping, and analysis.
What We Are Looking For
3–6 years of product management experience, with genuine end-to-end ownership of a product area — not just feature delivery.
Strong first-principles problem-solving — able to break down ambiguous, complex b
📌 Product Manager — Marketing Automation AI Pod (Mumbai)
🏢 Purplle.com
📍 Mumbai